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PHILIP PORCELLA
PHOTOGRAPHER
ZOOM Magazine
With upwards of forty years of experience in the advertising photography sector, Philip Porcella has picked up clients like Reebok, Avon, Godiva, Polaroid, and the Boston Museum of Fine Arts. While doing so, his images have often been singled out for recognition, earning their maker more than one Communication Arts magazine Award of Excellence, a few Clios, New York ANDY Awards, and a

nomination for American Photography magazine's Photographer of the Year. He traces this late-blooming engagement with the photographic arts back to his undergraduate days studying English literature at Boston's Northeastern University, and, in fact, he then went on to take a graduate specialty degree from the Art Center School of Design in Los Angeles. Since setting up a professional studio of his own - first in L.A. before moving back to Boston- Porcella has sought that fine line separating purely aesthetic considerations from those regarding product hard sell. Apart from the commercial work and its merits, Porcella never stopped doing his own
photographic projects, as evinced by his book Women: A Secret Portfolio, published in 1988. It's a collection of images shot on location in Mexico, Iceland, France, Japan, and the American Southwest featuring Randy Ingerman, Fedrique van der Wal, and several other lovelies out of New York's Elite Modeling Agency.
In fact, one of Porcella's main interests, even as a photographer, is an appreciation of other cultures: he remains fascinated by the search for the "shared human elements contained within the diversity of life's conditions." This seemingly bottomless source of inspiration has encouraged Philip to seek
out these "conditions" not only through their material manifestations, but by continuing to pursue his longtime interest in poetry, art, and theater, like any self-respecting modern-day Renaissance man. Such being the case, at the center of his photographic universe, Man occupies the place of honor, even if the reality of the settings often comes into question: Porcella's are not direct shots of the subject but metaphorical inventions that he creates in order to suggest something deeper than the mere reproduction of the model's features. Pictorial space comes into play first and foremost, and the three-dimensional perspective developed in the negative's reality appears almost inexistent. The photographer pursues this flattening effect with the same steadfastness employed by those Renaissance painters who sought to portray deep perspective in a two-dimensional image.
It doesn't take much for an inquisitive still photographer to become interested in the moving image, especially if his own personal interests already extend to the theater. After a summer spent at Robert Redford's Sundance Institute, Porcella went on to produce the critically acclaimed film The Wizard of Loneliness. He is currently working on a black & white portrait series entitled "We Were the Children" of such aged and famous stars as Frank Sinatra, Audrey Hepburn, and Ted Williams. Organized to benefit UNICEF, the project will be presented this fall at the United Nations Summit meeting.
P. Morosini
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